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This is body care designed to be worn.

Wellness happens everywhere, so it should happen in every wear. Whether winding down or running around, feel at home in better-for-you clothing that supports you through every moment.

Your everyday outfit, but better.

Our Story

It started when we noticed a lot of activewear brands were using materials that weren’t as good for the body as they seemed. And somewhere along the way, we had became disconnected from the tried and true wellness principles that have been passed down in our cultures for generations. The ones that teach us simplicity is best and that wellness doesn’t only happen in the gym. Inspired by traditional wellness practices and modern athleisure silhouettes, we decided to create something better.

We reimagined activewear as wellness wear — stylish, functional, sustainable, and better for you. Each piece is a blend of wellness wisdom and modern style, optimized for living well throughout your entire day. With every collection, we’re committed to helping people feel at home in their bodies and daily wellness rituals with wardrobes that feel good in every way.

Join Us

We’re hanging out @craveactive